In the early 1990s, Robert Wayne Moore, then-owner of Tootsie’s Orchid Lounge and several other businesses in the lower Broadway historic district, started a western clothing and apparel store three doors down from Tootsie’s, and called it Rhinestone Western Wear. This store evolved over time into the world famous Robert’s Western World honky tonk. Robert Moore took JesseLee under his wing and nurtured his music by offering him a spot on stage as a solo guitar/vocal act, and eventually allowed him the opportunity to work in all areas of Robert’s Western World, from scrubbing toilets to book-keeping and everything in between.

When Robert Moore decided to retire and thought about who could adequately continue the legacy of Robert’s Western World, the first person he thought of was JesseLee, even though there were many more lucrative financial offers on the table. BR-549, the Robert’s house band at that time, began referring to JesseLee as the “Brazilian Hillbilly,” which in time evolved into “Brazilbilly.” On August 5th, 1999, JesseLee purchased Robert’s Western World from Robert Moore, officially starting a new chapter of discovery and self-growth as a business owner in his adopted home of America.

JesseLee, the Brazilian/Italian new American citizen, has long held an unwavering belief that traditional country music is the music that built Music City. He has committed his life to preserving the integrity of traditional country music and everything it stands for.

Robert’s Western World, known as the “Home of Traditional Country Music,” is considered the number one honky tonk in Nashville, Tennessee, as voted by the Nashville Scene for many years running. It has received accolades and has been featured in hundreds of magazine articles, television commercials and was recently mentioned in the Wall Street Journal as the #6 reason to visit Nashville, Tennessee. It has been the location of many video shoots and even movie shoots. Resting in the shadow of the Mother Church of Traditional Country Music, the Ryman Auditorium, Robert’s is directly across the street from the world famous Ernest Tubb Record Shop, and once the home factory of the Sho Bud Steel Guitar Company and showcase store.